Education Center
Best practices for storage facility management, marketing, and revenue optimization
Stop leaving money on the table. This actionable checklist covers the 10 most impactful things you can do today: tracking cost per move-in, setting CAC targets, identifying pricing gaps, auditing Google Ads coverage, and acting on churn signals before they hit occupancy.
Revenue Operating System Checklist
The essential checklist every storage operator needs. CAC targets, pricing gaps, Google Ads coverage...
Google Ads Mastery for Storage
Complete guide to running profitable Google Ads campaigns. Keyword strategies, bid management, CPA targets...
How to Use the AI Advisor
Get the most out of RevNav's AI features. What questions to ask, how to interpret insights...
Pricing Strategy Fundamentals
When to raise rates, the 92% rule, ECRI strategies, and how to fix below-street pricing...
Reducing Customer Churn
44% leave within 3 months. Learn the warning signals and 5 retention strategies that work...
Occupancy Optimization
The 4 types of occupancy, the 92% rule, and why physical occupancy can lie to you...
Understanding Your Analytics
The 6 primary metrics, vanity vs actionable data, and your weekly review checklist...
Multi-Facility Management
Portfolio thinking, management by exception, and how to feed hay to faster horses...
Local Marketing Strategies
The 5-mile rule, Google Business Profile, local SEO, and community partnerships...
Track Cost Per Move-in
The most important metric for paid advertising. Not cost per lead — cost per actual unit filled. Target under $150 for healthy ROI.
Review Rates Quarterly
Markets shift fast. Check competitor pricing and adjust rates at least every 90 days. At high occupancy, raise rates — don't go quiet.
Monitor Churn Weekly
A 1% increase in churn can cost thousands in lost LTV. Catch problems early with weekly reviews. Early churn is the biggest signal.