Acquisition Targets
Set allowable CAC by months of rent. Track LTV:CAC by facility.
Allowable CAC Target:
Willing to spend 2 months of rent to acquire a customer
Total Facilities
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-- units
Avg Rent / Unit
--
Portfolio average
Allowable CAC
--
-- months of rent
Portfolio Avg LTV
--
-- avg tenure
LTV : CAC Ratio
--
At target CAC
Unadvertised Facilities
--
No Google Ads running
Allowable CAC by Facility
LTV : CAC Ratio by Facility
| Facility | Ads | Category | Occ % | Units | Vacant | Avg Rent | Allowable CAC | Avg LTV | LTV : CAC | Vacancy Cost/yr |
|---|
Performance vs Target
WAITING DATA CONNECTIONWhen Google Ads account access is connected, this page will show:
Actual CPA vs Target CPA per facility
Performance vs Target % (hit rate)
Cost per conversion by facility (actual)
Impression share and scaling opportunities
Wasted spend identification (campaigns with $0 return)
Months-of-rent payback by campaign