Revenue & Pricing
Revenue analysis, pricing gaps, and ECRI insights
Annual Revenue
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Annual Potential (GPR)
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If all units rented at street rate
Revenue Gap
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Vacancy + Below-Street
Below-Street Tenants
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Top 15 Facilities by Revenue
Bottom 15 Facilities by Revenue
Revenue Gap by Facility (Vacancy Cost + Below-Street)
ECRI Analysis (Existing Customer Rate Increases)
-- of rented tenants pay above street rate, indicating active ECRI.
-- pay below street rate, representing --/yr in re-rating opportunity.
The overall pricing gap is negative -- meaning rate increases have already been applied on average. The opportunity is specifically in the -- tenants still below street rate.
Avg Effective Rate
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What new tenants actually pay
Avg Standard Rate
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Listed rate before discounts
Avg Discount %
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Annual Promo Burn
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Revenue given away in discounts
Effective vs Standard Rate Trend
Top Discount Types
| Discount Type | Count | % of Move-ins |
|---|
Monthly Promo Burn vs Discount Rate
Promo Burn ($)
Discount %
Seasonality Insight
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Pricing Gap by Unit Type
| Pricing Group | Units | Avg Street Rate | Avg Rent | Avg Gap | Annual Gap |
|---|
Pricing Gap by Facility (Top 20)
| Facility | Rented Units | Monthly Gap | Annual Gap |
|---|
Competition Ranking
WAITING DATA CONNECTIONMarket density, demand potential, and competitor sophistication for every location.
Avg Sqft / Capita (3mi)
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Storage density in trade area
Avg Units / Capita (3mi)
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Unit supply per resident
Est. Available Renters (5mi)
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Demand pool in catchment
REIT Locations Nearby
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Extra Space, Public Storage, etc.
Facility Competition Ranking
| Facility | Pop (3mi) | Sqft / Capita | Units / Capita | Est. Renters (5mi) | REIT Nearby | Comp Sophistication | Opportunity |
|---|---|---|---|---|---|---|---|
| 001 SSG-Scottsdale N | -- | -- | -- | -- | -- | -- | -- |
| 002 SSG-Mesa | -- | -- | -- | -- | -- | -- | -- |
| 003 SSG-Chandler | -- | -- | -- | -- | -- | -- | -- |
| 004 SSG-Gilbert | -- | -- | -- | -- | -- | -- | -- |
| 005 SSG-Peoria | -- | -- | -- | -- | -- | -- | -- |
Comp Sophistication:
LOW = mom-and-pop, no dynamic pricing
MED = regional operator, basic rate mgmt
HIGH = REIT / top-50, dynamic pricing + marketing
Data Sources: Census population data (3mi/5mi radius), competitor facility counts from RevNav's 60,000+ facility database, REIT location matching (Extra Space, Public Storage, CubeSmart, Life Storage, National Storage), competitor pricing from SpareFoot / SelfStorage.com. Sqft/capita < 5.0 = undersupplied market. High pop + low sophistication = biggest pricing opportunity.